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Tanya Sway is a creative brand strategist in the fashion and fragrance industries, known for her confident, feminine aesthetic and distinctive approach to storytelling.

Blending creative vision with strategic insight, she helps brands define their identity, craft compelling narratives, and build authentic connections with their audiences.

Beyond brand positioning and content creation, Tanya Sway facilitates valuable industry connections, helping brands explore opportunities for retail placement, brick-and-mortar partnerships, and distribution channels to expand their market presence.

From curated events and brand activations to strategic collaborations and business development, her approach combines creativity, industry expertise, and meaningful relationships to create new opportunities, drive sustainable growth, and establish lasting brand recognition.

Insights August - September 2026

Instagram 29K followers

TikTok 15K followers

Esxence Day 1 fragrances that left an impression
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@fugazzi Pomegranoudh
@worldofchriscollins Vide Cor Meum
@parfumsdusita Anamcara
@accakappaofficial White Fig & Cashmere
@reinventedparfums Aether Aura
@tomavicci Sogno Italiano
@lorenzo_

One @kayali Fragrance for life - which one are you choosing??
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📷 @nicky.jay
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#fragrance #vanilla28 #perfume #scent

@mindgamesfragrance new release launch event in Milan. The scents we’ve been waiting for: a fougere scent and an Oud scent 💃🏻🤩
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#fragrance #scentoftheday #perfumegram #fragrancecollection

Beautiful launch event of @scentologia_perfumes Nitro Musk. Floral musk with a magnetizing freshness 💚💛🤍
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📷by the done @otaviogm
Dress: @shein_us
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#esxence2026 #fragrance #scentofthenight #nicheperfume #perfumegram

Sometimes life feels heavier than we ever expected, and the weight of it all settles deep in our hearts.
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In those moments, a little getaway isn’t about escaping reality—it’s about giving your soul room to breathe again.
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A chan

Let’s Collaborate!

Photo: Peter Koloff

@TheTanyaSway

collab@tanyasway.com